Customer-base analysis using repeated cross-sectional summary (RCSS) data

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Customer-base analysis using repeated cross-sectional summary (RCSS) data

We address a critical question that many firms are facing today: Can customer data be stored and analyzed in an easy-to-manage and scalable manner without significantly compromising the inferences that can be made about the customers’ transaction activity? We address this question in the context of customer-base analysis. A number of researchers have developed customerbase analysis models that ...

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ژورنال

عنوان ژورنال: European Journal of Operational Research

سال: 2016

ISSN: 0377-2217

DOI: 10.1016/j.ejor.2015.09.002